Directors of board thought: the competition of our country and the world seems like the competition of product, technology and intellectuals, actually, it is the competition of company¡¯s culture. The culture behind product and sales is the secret weapon of the high level competition between companies. Therefore, since our establishment, especially after 1990s, we pay much attention to construction of company¡¯s culture, and we gain much effect.
Our culture mainly has four parts£º
Material culture£º
we design meaningful trademark. We unite and widely use standard characters, standard color and business card, improve our product and our package designs, design and publish our propagandistic books and tablets, do well in the neat, clean, virescence of the our company, improve our production, work, life facilities and various kinds of buildings¡¯ designs, sculpt, color and inner upholster. Now, we are building our science and technology building and our talent building.
Behavior culture£º
We set up and improve the principles of workers¡¯ wearing, appearance, behaviors, manners, work, production and life, fully lay out our beautiful image; set criteria to the behaviors of high and middle level managerial cadres; standardize staff¡¯s behavior in associating to the others; build equal, democratic, harmonious, full of appetency relationship among staffs; launch various kinds of thoughts, technology, culture and sport activities normally.
System culture£º
We establish and improve 46 managerial systems, which specifically standardize work and actions in various fields, and make the inner management step into a new stage of the system management.
Mental culture£º
Our company puts forward the grand goal that ¡°build a one-hundred-year Dongqiang¡±, has excited the staff¡¯s enthusiasm and creativity greatly. Take many kinds of measure, confirm, propagate, inculcate values ¡°devote oneself whole heartedly to Dongqiang and its development¡± and company¡¯s spirit ¡°advancing courageously without end¡±, strengthen the cohesiveness and competitiveness of the company constantly. We have established the system that raise the national flag and company¡¯s flag on the 1st every month, and always carry on the education of love country and company. Besides we set up the vow system that new employee transferred to the regular employee, and train their loyalty to company. Have refined a set of deep idea reflects the spirit of the
times. We edited The Brief Reading Book of Ten Three of Staff¡¯s Behavior Regulation and ¡°40 ideas of president¡± for all staffs to study, guide and standardize their work and their behavior. We pay much attention to strengthening professional ethics, family virtues, and social ethics education to train our staff¡¯s good quality.
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